Fishing Lures

Precision line counter provides accurate depth control for targeting suspended fish. Carbon Matrix drag offers smooth, consistent pressure during long fights. Durable graphite frame resists corrosion, with high line capacity for deep trolling and versatile allround use.

Luminous, color-rich shrimp jigs glow in the dark for day or night fishing. Realistic motion with 3D holographic eyes and feathered sides; durable high-carbon hooks with umbrella-style design for secure hookups. Four sizes and eight colors per size; versatile for squid, octopus, and cuttlefish.

Immersive squid-inspired lure kit designed for serious anglers, featuring 3d holographic eyes and lifelike skin for realistic action in salt and freshwater. Built-in multicolored lead blocks adjust depth, delivering strong casts, topwater splash and vibration to trigger predatory strikes.

This topwater lure set features dynamic action and vibrant finishes to entice bass, pike, catfish, perch and more. Rotating tail creates a loud splash on the surface, with a multi-color finish and realistic 3D eyes for maximum attractant effect.

Vibrant, lifelike soft plastic split-tail lures attract bass and other predators. Kit includes 24 pieces, each about 2.95 inches with natural swimming action. Durable, reusable plastic with subtle scent attractant. Ideal for freshwater and saltwater rigs, stored easily in a tackle box.

Eye-catching hard baits attract predators across rivers, lakes, and seas. This 10-piece kit includes a portable tackle box for on-the-go fishing, versatile performance in salt and freshwater, and is ideal for bass, trout, pike, and more.

20-piece spinner bait and rooster tail lure kit with a portable carry bag. Includes 13 spinner baits and 7 rooster tail lures for bass, salmon, pike, and walleye. Durable, corrosion-resistant components for freshwater and saltwater use.

Premium saltwater jig lures with blue and pink finish designed for tail or kingfish, tuna, salmon and bream. Luminous glow activates in low light to attract bites. Realistic baitfish design with durable lead for big-game and versatile use.

Truscend pre-rigged fishing jigs mimic lifelike shrimp and crayfish motion to attract bass, trout, walleye, and more. Designed for reefs, estuaries, rivers, and ice, with a weedless build for snag-free drops and confident hookups.

Three lipless crankbaits feature a vibrant five-layer coating, lifelike 3D eyes, and textured scales. They swim with a balanced wiggle, rattles for added attractant, and ultra-sharp hooks for durability and easy mouth penetration across freshwater and saltwater fishing.

A three-piece heavy metal jig set designed for lakes and rivers. Features 3D lifelike eyes, flashing body, fast sinking with high-strength lead alloy. Durable Mustad hooks, corrosion-resistant hardware, and versatile use for slow jigging, sea fishing, and offshore angling.

Experience thrilling topwater action with this Truscend lure. The double-blade tail delivers a heavy sputter and chase, while a 3D-eyed, lifelike finish attracts big bites. Durable ABS body and rust-proof hooks suit both freshwater and saltwater fishing.

Irresistible soft lure kit designed for bass, trout, walleye and more. Life-like paddle tail swimbaits and luminous shrimp mimic real prey to boost bites. Includes multiple sizes and colors for any water condition, easy for beginners and seasoned anglers.

An all-in-one fishing lure kit that covers urban and outdoor angling with a wide variety of lures and accessories. Includes crankbaits, spinnerbaits, topwater lures, plastic worms, and more, in a compact double-layer tackle box for easy transport and organized storage.

Realistic paddle-tail action attracts bites from bass, bream, cod and more. Six soft plastic lures in one color deliver consistent presentation, with durable, flexible material for lifelike movement and strong hook exposure. Ready to use straight from the pack.

Sougayilang jigs offer value and confidence with versatile, multi-color metal lures. Includes five colors in one box with sturdy hooks and dual assist hooks for reliable catches. Ideal for micro jigging and saltwater trolling across depths and species.

Well-made pre-rigged soft lures designed for easy family fishing. Features a paddle tail swimbait with a spinner for eye-catching retrieves, balanced motion, and broad appeal. Equipped with ultra-sharp BKK hooks and a magnet to boost hookups and reduce snags.

Ten vibrant saltwater bass crankbaits with realistic 3D eyes and printed bodies in 10 colors. Built from durable ABS with sharp treble hooks, these lures deliver lifelike swimming action for bass, trout, walleye, and redfish, ready to cast out of the package.

Experience irresistible lure action with Mullet Transam Lures Soft Plastics that entice aggressive strikes and deliver standout catches. 115mm body, 35g weight for longer casts and solid fights. Vibe motion mimics baitfish, ideal for barra, jew, and large reef fish.

An 8-segment, multi-jointed swimbait with slow sinking action, 3D eyes, and pearl coating for a lifelike look. Built-in rattle creates vibration to trigger strikes across saltwater and freshwater. Includes 12-month quality assurance and lifetime professional customer support.

Experience realistic swimming action with lifelike paddle tail and fins. Pre-rigged and ready to use from the package, these durable, eco-friendly PVC swimbaits are designed for bass, trout, pike and other freshwater targets in varied conditions.

Realistic soft shrimp lure with lifelike shape and vivid coloring. Luminous finish boosts visibility in low light, improving strikes at dawn, dusk, or stained water. Durable silicone targets freshwater or saltwater, with hidden-hook design for streamlined presentation.

Standout topwater action with a blade-rotating tail that creates bold splashes to attract bass and other targets. Realistic visuals with a multi-layer reflective finish and 3D eyes for lifelike presence. Durable ABS plastic, hand-painted body, detailed scale work. Includes two sharp-hook treble hooks and a tackle box for easy transport. Versatile for freshwater and saltwater across bass, trout, walleye, and pike.

These 8-segment swimbaits deliver a natural, fluid swim with slow sinking action. Equipped with 3D eyes, pearl coating, and a built-in rattle, they attract bass, trout, crappie, and more across freshwater and saltwater.