Fishing Lures

Precision line counter provides accurate depth control for targeting suspended fish. Carbon Matrix drag offers smooth, consistent pressure during long fights. Durable graphite frame resists corrosion, with high line capacity for deep trolling and versatile allround use.

Luminous, color-rich shrimp jigs glow in the dark for day or night fishing. Realistic motion with 3D holographic eyes and feathered sides; durable high-carbon hooks with umbrella-style design for secure hookups. Four sizes and eight colors per size; versatile for squid, octopus, and cuttlefish.

Immersive squid-inspired lure kit designed for serious anglers, featuring 3d holographic eyes and lifelike skin for realistic action in salt and freshwater. Built-in multicolored lead blocks adjust depth, delivering strong casts, topwater splash and vibration to trigger predatory strikes.

Well-made pre-rigged soft lures designed for easy family fishing. Features a paddle tail swimbait with a spinner for eye-catching retrieves, balanced motion, and broad appeal. Equipped with ultra-sharp BKK hooks and a magnet to boost hookups and reduce snags.

An 8-segment, multi-jointed swimbait with slow sinking action, 3D eyes, and pearl coating for a lifelike look. Built-in rattle creates vibration to trigger strikes across saltwater and freshwater. Includes 12-month quality assurance and lifetime professional customer support.

This topwater lure set features dynamic action and vibrant finishes to entice bass, pike, catfish, perch and more. Rotating tail creates a loud splash on the surface, with a multi-color finish and realistic 3D eyes for maximum attractant effect.

Lifelike shrimp-shaped soft lures with vibrant colors swim realistically to attract fish. Easy to use in freshwater or saltwater. Includes multiple soft silicone shrimp lures with hidden hooks for natural presentation and durable, flexible bodies with a luminous finish.

Experience thrilling topwater action with this Truscend lure. The double-blade tail delivers a heavy sputter and chase, while a 3D-eyed, lifelike finish attracts big bites. Durable ABS body and rust-proof hooks suit both freshwater and saltwater fishing.

These 8-segment swimbaits deliver a natural, fluid swim with slow sinking action. Equipped with 3D eyes, pearl coating, and a built-in rattle, they attract bass, trout, crappie, and more across freshwater and saltwater.

20-piece spinner bait and rooster tail lure kit with a portable carry bag. Includes 13 spinner baits and 7 rooster tail lures for bass, salmon, pike, and walleye. Durable, corrosion-resistant components for freshwater and saltwater use.

Brightness fishing tackle set provides 24 pre-rigged lures ready for quick setups to target trout and bass. Includes diverse lure types for various conditions, versatile for freshwater and saltwater. Realistic styling attracts strikes, while compact packaging suits gifting or personal tackle kits.

Vibrant, lifelike soft plastic split-tail lures attract bass and other predators. Kit includes 24 pieces, each about 2.95 inches with natural swimming action. Durable, reusable plastic with subtle scent attractant. Ideal for freshwater and saltwater rigs, stored easily in a tackle box.

Experience irresistible lure action with Mullet Transam Lures Soft Plastics that entice aggressive strikes and deliver standout catches. 115mm body, 35g weight for longer casts and solid fights. Vibe motion mimics baitfish, ideal for barra, jew, and large reef fish.

An all-in-one beginner fishing kit featuring 110 pieces of versatile lures, rigs, and tackle designed for confident freshwater fishing. Durable, corrosion-resistant components, realistic 3D-eyed lures, and a compact tackle box keep gear organized for on-the-water success.

Truscend pre-rigged fishing jigs mimic lifelike shrimp and crayfish motion to attract bass, trout, walleye, and more. Designed for reefs, estuaries, rivers, and ice, with a weedless build for snag-free drops and confident hookups.

Premium saltwater jig lures with blue and pink finish designed for tail or kingfish, tuna, salmon and bream. Luminous glow activates in low light to attract bites. Realistic baitfish design with durable lead for big-game and versatile use.

A three-piece heavy metal jig set designed for lakes and rivers. Features 3D lifelike eyes, flashing body, fast sinking with high-strength lead alloy. Durable Mustad hooks, corrosion-resistant hardware, and versatile use for slow jigging, sea fishing, and offshore angling.

Well-made soft lure with family-friendly appeal and proven action that catches attention on the water. The paddle tail swimbait delivers dynamic kicking motion and includes a spinner for extra flash. Weedless design helps reduce snagging in cover; versatile for bass, trout, walleye and more.

Discover lifelike paddle-tail swimbait action for family fishing. All-water versatility targets bass, trout, walleye and more with weedless design, long casting, and durable, high-quality materials for reliable performance. Easy-catching versatility for any tackle box.

Two-piece Yinettech 40g metal casting jig with treble hooks designed for large game. Optimized weight enables long-distance casts and deep-water action. Versatile for bass, mackerel, and cod in saltwater or freshwater, with a chrome finish to attract fish.

Irresistible soft lure kit designed for bass, trout, walleye and more. Life-like paddle tail swimbaits and luminous shrimp mimic real prey to boost bites. Includes multiple sizes and colors for any water condition, easy for beginners and seasoned anglers.

Realistic paddle-tail action attracts bites from bass, bream, cod and more. Six soft plastic lures in one color deliver consistent presentation, with durable, flexible material for lifelike movement and strong hook exposure. Ready to use straight from the pack.

High-vibration forked-tail lures create strong water disturbance to attract predatory fish. Versatile for saltwater and freshwater, ideal for shore or boat casting. Includes a 10-pack of 85mm lures with stainless hooks and realistic 3D eyes.

This 9-piece hard minnow lure kit includes realistic, colorful plastic crankbaits with 3D eyes for lifelike presentations. Durable bodies perform across various retrieves, with multiple color patterns suitable for freshwater and saltwater setups.